Jerald Lim

[email protected] · +65 8752 2759

Experienced user experience and qualitative researcher, content designer and creator, self-starter, and drawn to small multicultural teams. Yale-NUS College '19, with a passion for behavioural insights & policymaking, and critical global public health & socio-environmental issues.


Education

Quantic School of Business and Technology Online

Master of Business Administration (MBA)
March 2020 - March 2021

Yale-NUS College Singapore

Bachelor of Arts in Psychology / Environmental Studies cum laude
August 2015 - May 2019
Vassar College Poughkeepsie, NY
August 2017 - December 2017
Yale University New Haven, CT
May 2016 - July 2016

Taipei American School Taipei

IB Diploma
August 2009 - May 2012

Chinese International School Hong Kong

MYP Certificate
August 2005 - May 2009

Experience

Product Manager

Reebelo
  • Set up system for requirements gathering and SDLC as the first PM, including JIRA infrastructure, scrum ceremonies, and training of internal stakeholders
  • Facilitated software development across 2 technical teams of 8 engineers to launch stores and vendor tools in 2 new countries (Korea & US) within a quarter
May 2022 - Present

Product Manager

SWAT Mobility
  • Collaborate with and coordinate remotely a regionally distributed team to optimize employee transport experiences
  • Facilitate weekly squad sync-ups and advance product development across two products, through prioritizing, solutioning, and project management
  • Conduct user research to understand, test, and iterate on new and existing products, and present insights to team and rest of the company (interviews, ethnographical work, qualitative and quantitative survey design and data analysis, CSAT, NPS)
  • Create and mantain documentation and guides on product behaviour to increase product knowledge for Sales, PMO, and the rest of the company
  • Developing a sustainability / ESG strategy and brand for the company based on existing global research and recommendations (IPCC, UNSDGs) and industry opportunities
  • Led scoping and solutioning of payments feature to support projects across APAC in varied local payments landscapes
April 2020 - April 2022

Management Associate

National Healthcare Group / Institute of Mental Health
  • Managed and coordinated with multidisciplinary internal and external stakeholders to track addictions patient outcomes, create a high-fidelity website wireframe, plan trainings and events, and facilitate management meetings.
  • Led research on patient outcomes in community psychogeriatrics program, and poster design to communicate findings.
  • Co-managed engagement and recruitment for the 2020 Healthcare Management Associate Program: Co-led marketing strategy and execution, led development of Healthcare Management Associate Program website
July 2019 - March 2020

Marketing Lead

bantu Early stage SaaS social enterprise
  • Led A/B testing for email marketing campaign for cold leads in the Australian Capital Territory
  • Assisted with engagement, pitching, and demoing of product with warm leads in Kuala Lumpur, Malaysia
  • Co-created social media marketing strategy to increase lead generation
  • Produced content (copywriting and design) for social media campaigns, website updates, and marketing emails
May 2019 - June 2019

User Experience Researcher

National Center for Infectious Disease Formerly Communicable Disease Center
  • Conducted qualitative research (sourcing of recruitment of participants from target demographics, structured interviews, translation from Mandarin and transcription, thematic coding and analysis with nVivo & RQDA) on HIV Self-Testing (HIVST) under the Communicable Disease Centre.
  • Designed graphics for recruitment, publicity, and updates for project stakeholders.
May 2017 - April 2019

Peer counsellor

PS We Care Yale-NUS Peer counselling service
  • Trained in solution-focused brief therapy (SFBT)
  • Provide a non-judgemental and confidential listening service for Yale-NUS College students on a weekly basis.
January 2016 - May 2019

Alumni Success and Program Development Intern

12+ Education Equity Non-Profit in Philadelphia
  • Co-authored and assembled a curriculum for high school freshmen regarding socio-emotional skills, advocacy, career options and readiness, and research skills.
  • Communicated and worked with high school graduates to assist them with financial aid and college admission processes.
  • Assisted with branding and communications through designing program logos and store merchandize for fundraising, as well as with video production for donor engagement.
  • Authored a weekly internal bulletin covering news and research related to education equity and reform; publishing on my Medium as well for public benefit.
  • Assisted with fundrasing through sourcing and applying for grants as well as helping with video production for a grant competition.
June 2018 - August 2018

Research assistant, student consultant

Ministry of Health Office of Healthcare Transformation
  • Designed an RCT to test interventions targeting obesity and mental health issues through Singapore public housing.
  • Assisted in designing an environmental scan for summer interns to use as part of a first phase in expanding the scope of Singapore public health to sociobehavioural determinants of health and interventions.
March 2018 - June 2018

Team leader and finalist

CDL-GCNS Young CSR Leaders Award 2017
  • Innovated a decentralized mushroom farming network solution as an easily adoptable and economically sustainable profitable alternative to palm oil and slash and burn practices.
  • Conducted a life cycle analysis of our partner company’s processes and discovered a use for its primary waste product.
January 2017 - May 2017

Co-founder; Publicity chair, publishing chair

Yale-NUS Society for Academic Research
  • Conceptualized college’s first undergraduate research society and journal as part of the inaugural executive committee.
  • Generated publicity for journal submissions and sales and organized and facilitated academia events.
August 2015 - May 2017

Customer service, sales, and marketing intern

Roche Diabetes Care Swiss Healthcare MNC
  • Conducted a case study in the form of a paper survey and pharmacy and hospital visits to evaluate company’s performance and proposed improvements for sales and marketing through a presentation to the general manager, and sales and marketing teams.
  • Supported front office through servicing customers over the phone and in person at our service center.
  • Assisted with archiving of customer warranty and contact information, and designed spreadsheets to expedite tracking faulty meters and home delivery orders.
March 2015 - April 2015

Section commander and duty planner

Singapore Armed Forces, Guards National Service
  • Developed and led three sections over the course of one year; one of my men was selected for Specialist Cadet School.
  • Devised a point system for duty distribution and rotation which was adopted and still used by subsequent duty planners.
February 2013 - December 2014

Skills

Technical Expertise
  • Adobe Photoshop
  • Adobe InDesign
  • Adobe Premiere
  • InVision
  • Qualtrics
  • JASP
  • STATA
  • ArcGIS
  • HTML & CSS
  • Microsoft Visio
Non-technical expertise
  • Qualititive research (Observation, interviews, focus group discussions)
  • Quantitative research (Survey design, behavioural insights, discrete choice experiments)
  • Journalism & copywriting (Focus on sustainability, behavioural sciences, healthcare, and education)
  • Sales & marketing (Lead acquisition, lead nurturing, pitching)
  • Multi-disciplinary team management
  • Event planning & management
  • Stakeholder management & engagement
  • Fundraising (Grant applications, at events)


Interests

Updating in progress


Awards & Certifications

Updating in progress

  • CDL-GCNS Young CSR Leaders Award 2017 Finalist
  • Solution Focused Brief Therapy Training